/>iIs your engagement down on social media and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s to be expected, but keep at it. And do the below during this downtime (and any downtime you have now and throughout the year). By using this time wisely to plan ahead and take stock of what you’ve already done, you’ll be well prepared for the fall!:
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Track your analytics so you can see which social media posts, email campaigns and blog posts did well and which did not
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Repurpose old content that did well or should have done better
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Research hashtags and make a master list of them by practice, industry and area
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Edit webinars into short segments you can turn into social posts
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Start a YouTube channel and post your past webinars and videos there – create thumbnails for each of them using Canva
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Create and/or update your content calendar
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Write an article or a series of blog post(s)
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Update your email list and create an email newsletter (and a LinkedIn newsletter)
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Hold a webinar – some people WANT to learn during the summer and you can use that webinar as future blog posts, social media posts, YouTube content and email the replay to key contacts
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Look at your competitors to see what they’re doing and find gaps and opportunities
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Update your LinkedIn profile (cover image, bio, cover story)
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Learn LinkedIn’s new features – newsletter, live and cover story
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Brush up on your skills – learn Canva, video editing, listen to podcasts and master LinkedIn
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Submit to speak at upcoming conferences
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Make a list of upcoming conferences to attend
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Update your bio, representative matters and practice descriptions
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Research due dates for key awards and prepare submissions
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Reach out to media contacts with story ideas – a mid-year point look at the market or trends shaping your industry
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Reconnect with former colleagues and classmates and join an alumni committee/group
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And my number one tip? Stop stressing and keep showing up!
Which of these will you try?
