Over the years I’ve learned a lot about what works and what doesn’t when it comes to LinkedIn from my own experiences and trying out different kinds of posts.

Just like everyone else, I had to start from scratch on LinkedIn.

I dipped my toes into using LinkedIn by first building a strong profile and my network.

Then I focused on my interaction on the platform, first liking, sharing and commenting on others’ posts.

When I got more comfortable on LinkedIn, I started to post more original content, providing my network with helpful tips. I paid attention to when my connections were on the platform so that they would be most likely to see my posts. I started to use images and hashtags for each post.

And most importantly, I had confidence in what I was posting.

I didn’t become discouraged if a post had a low number of likes, instead I learned from it and refined my content strategy based upon the performance of each post.

Here are some of the things that have worked for me in building a strong brand on LinkedIn that has led to new opportunities and nearly 12K connections/followers.

1. Contribute and participate

2. Show vs. tell

3. Be intentional

4. Use visuals to accompany all posts

5. Don’t brag about yourself – all posts should be client-centric

6. Watch, listen and learn

7. Be consistent – find a cadence that works

8. Use LinkedIn groups to promote your content

9. Give without expecting anything in return

10. Learn how the algorithm and hashtags work

11. Post at the right time of day

12. Don’t obsess over the number of likes you get

13. Repurpose your posts

14. Respond to all comments

15. Structure your posts to stop the scroll (that means leave white space with short paragraphs and hook in your reader in the first two lines before the post says “see more”)

Remember – you can start building your brand and business at any time on LinkedIn – if I can do it, so can you.

I’d love to hear what has worked for you on LinkedIn too.