Navigating the Marketing-BD-Sales Continuum

Join Chris Fritsch, Founder and CRM Success Consultant of CLIENTSFirst Consulting, and Silvia Coulter, Co-Founder of LSSO and Co-Founding Principal of LawVision on November 1 for a webinar where they will navigate the marketing, business development and sales continuum and walk participants down each path to identify the most effective steps and activities involved.

For years, law firm client development has been evolving along a continuum from marketing to business development (BD) to sales. While some firms have focused their footing primarily on one or two of these areas, the most successful firms will have teams dedicated to each area working independently and in concert to be exponentially more effective.

While the paths may be distinct some areas and activities may overlap and require shared responsibilities. But more important than how the paths diverge is identifying the places where they cross so that people from each area can work together to reach the ultimate destination – client development, retention and expansion.