![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- FCC Regulations, Wireless Providers, TCPA, T-Band Transition: 2017 Telecom Predictions - (Posted On Tuesday, January 03, 2017)
- Turn, Inc. Settles with FTC Over Deceptive Consumer Tracking - (Posted On Friday, December 23, 2016)
- U.S. and EU Consumer Groups Ask Global Regulators to Investigate Two Connected Toys - (Posted On Wednesday, December 14, 2016)
- Avoid Being Held Hostage: FTC Releases Ransomware Guidance - (Posted On Wednesday, December 14, 2016)
- Telecom Alert, December 12 - FCC Biennial Review; House Passes Broadband Bills; Petition to Reduce Wireless/Fiber ROW Fees; U.S.-Mexico 220-222 MHz Sharing Agreement; FirstNet; Wheeler's Plan for 5G/IoT Cybersecurity - (Posted On Monday, December 12, 2016)
- Telecom Alert: December 5, 2016 - WTB Activity During Transition; Walden Named Chair of House Energy and Commerce; Rivada Sues Over FirstNet Procurement; USAC Reveals Draft of Lifeline National Verifier Plan - (Posted On Monday, December 05, 2016)
- Telecom Alert: November 28, 2016- FCC Transition Team; Light FCC Agenda; TCPA Enforcement Advisory; AT&T Asks States to Show Interoperability in FirstNET Plans; Upton and Thune Address FTC Agenda - (Posted On Monday, November 28, 2016)
- Telecom Alert: November 21, 2016 - Republicans Urge FCC Regulatory Freeze; PSAP Task Force Meeting; Utilities Call Scam; Drones; Waiver for Power Cooperative; FCC Approves Verizon's Acquisition of XO - (Posted On Monday, November 21, 2016)
- Telecom Alert: November 14, 2016 - Trump Administration Predictions; UTC Summit; 4.9 GHz; FirstNet; FCC Open Meeting - (Posted On Monday, November 14, 2016)
- One-Touch Make-Ready; OSHA Tower Penalty; Broadband Privacy Order; Arizona RFP Deadline - Telecom Alert Vol. XIII, Issue 45 - (Posted On Monday, November 07, 2016)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.