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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert: July 10, 2017 - FCC Rejects IMSA Part 90 Proposal; Unlawful Tower Transactions; E-Rate Update; FirstNet Update; - (Posted On Monday, July 10, 2017)
- Telecom Alert: June 26, 2017 - Robocall NOI; FCC Budget Hearing; FirstNet Update; Petition for Rulemaking in 3700-4200 MHz Band; - (Posted On Monday, June 26, 2017)
- FTC's Updated COPPA Compliance Plan Confirms Applicability to IoT Products - (Posted On Friday, June 23, 2017)
- Telecom Alert: June 19, 2017 - Pole Attachment/Wireline Infrastructure Proceeding; Wireless Construction Obligations; FirstNet Update; Texas Small Cell Law; NTIA Requests Comment on Cybersecurity - (Posted On Monday, June 19, 2017)
- Kawasaki Settles with CPSC for $5.2 Million for Alleged Failure to Report Defects: U.S. Consumer Product Safety Commission - (Posted On Wednesday, June 14, 2017)
- FTC Announces Date for PrivacyCon 2018 and Call for Presentations - (Posted On Monday, June 12, 2017)
- Telecom Alert: June 5, 2017 - FCC June Open Meeting; FCC Grant's Michigan's 800 MHz Waiver; FCC Grants Amtrak Wireless Network Waiver; OSHA Tower Safety Guide; Free State Foundation Telecom Conference - (Posted On Monday, June 05, 2017)
- Penalties for LED Bulbs; O'Rielly Speaks on Tower Issues; San Francisco Ordinance Preemption Petition; USF Contribution Exemption; Wireless Infrastructure NPRM Deadlines Extended: Telecom Alert May 30, 2017 - (Posted On Tuesday, May 30, 2017)
- White House Issues New Cybersecurity Executive Order: Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure - (Posted On Tuesday, May 23, 2017)
- Telecom Alert: May 22, 2017 - Restoring Internet Freedom NPRM; FirstNet Update; Redl Nominated to Head NTIA; Executive Order Supportive of NIST Cyber Framework - (Posted On Monday, May 22, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.