![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert: August 21, 2017 – Court Upholds One-Touch Make-Ready; FirstNet Update; GWTCA 800 MHz Letter; Infrastructure Executive Order; CSMAC Meeting; APCO and NG-911 Legislation - (Posted On Monday, August 21, 2017)
- Uber Settles with FTC Over Allegations of False Privacy and Security Claims - (Posted On Wednesday, August 16, 2017)
- 10 Business, Advertising, and IP Considerations for E-Vapor Companies - (Posted On Monday, August 14, 2017)
- Telecom Alert: August 14, 2017 - Wireless License Renewal NPRM; 911 Reliability Certifications Due; Section 706 Report NOI; FCC Enforcement Advisory; CVAA Rule Change - (Posted On Monday, August 14, 2017)
- Cybersecurity Update - August 10, 2017 - (Posted On Thursday, August 10, 2017)
- 900 MHz NOI; Kari's Law and MOBILE NOW; CAF II Reverse Auction; FCC Nominations; FirstNet Update: Telecom Alert - August 7, 2017 - (Posted On Tuesday, August 08, 2017)
- Telecom Alert : July 31, 2017- NTIA IoT Security Update; CAF II; RUS Broadband Access Loans; FirstNet Update; DSH Awards $900,000 Drone Research Grant - (Posted On Monday, July 31, 2017)
- Telecom Alert: July 24, 2017 - (Posted On Monday, July 24, 2017)
- Internal Reforms Announced for FTC’s Bureau of Consumer Protection - (Posted On Wednesday, July 19, 2017)
- Regulatory Reforms Afoot at the FTC: Now’s Your Chance to Weigh in - (Posted On Monday, July 17, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.