Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - Commissioner Clyburn to Leave FCC; 2.5 GHz NPRM; Spectrum Frontier Auctions; FAA Reauthorization; Temporary Freeze on Certain Satellite and Microwave Applications; Consumer Signal Booster Rules - Vol. XV, Issue 17 - (Posted On Monday, April 23, 2018)
- Uber Agrees to Expanded Settlement with FTC For Failure to Disclose Data Breach - (Posted On Thursday, April 19, 2018)
- FCC False Missile Alert Report; Sprint & Mobilitie Fined $11.6 Million; One Federal Decision MoU; FirstNet Update; Satellite Enforcement Advisory; Data Prioritization Hearing: Telecom Alert - 04/16/18 - (Posted On Monday, April 16, 2018)
- Telecom Alert - Senate Hearing in Hawaii; PSHSB Guidance on 911 Certifications; Spectrum Horizons Pleading Cycle; Associations Request Guidance for 911 Apps - Vol. XV, Issue 15 - (Posted On Monday, April 09, 2018)
- Telecom Alert - Net Neutrality; AT&T, Verizon Launch Public Safety Cores; 911 Wireless Routing NOI; USF National Security NPRM; FCC Extends Push Notification Waiver - Vol. XV, Issue 14 - (Posted On Monday, April 02, 2018)
- Telecom Alert: March 26, 2018 - $600 Million for Rural Broadband; Wireless Infrastructure Order; Hawaii False Missile Alert Hearing; Signal Booster Restrictions Lifted; 4.9 GHz Band - (Posted On Monday, March 26, 2018)
- Telecom Alert - DC Circuit Issues TCPA Ruling; House Energy and Commerce Hearing; World Radio Conference; FCC Corrects WEA Order Effective Dates - Vol. XV, Issue 12 - (Posted On Monday, March 19, 2018)
- Telecom Alert – March 12, 2018: 911 Wireless Routing NOI; Funding to Restore Communications after Hurricane Maria; House Passes RAY BAUMS Act; TCPA FNPRM; Net Neutrality; Reporting Requirements; Infrastructure Proposal Includes Broadband Funding, - (Posted On Monday, March 12, 2018)
- Telecom Alert - Wireless Infrastructure Draft Order; Repurposing 3450-3550 MHz Band for Commercial Use; FTC v. AT&T Mobility; Mobility Fund Phase II Update; Upcoming Auctions and Two Mid-Band Spectrum Proposals - Vol. XV, Issue 10 - (Posted On Monday, March 05, 2018)
- Telecom Alert - Final Internet Freedom Rule Published; Public Safety Waiver Request Comment Deadline; Spectrum Horizons; States Granted Discretionary Spending on Infrastructure; Upcoming Events - Vol. XV, Issue 9 - (Posted On Monday, February 26, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.