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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - June 25, 2018: Mid-Band Order and NPRM; Farm Bill Passes House; Hawaii Small Cell Deployment; Comment Deadline Extended in 2.5 GHz Rulemaking; Robocall Report - (Posted On Monday, June 25, 2018)
- 911 Reliability Rules; IP Transition; NTIA Oversight Hearing; AT&T Agreement with San Jose; Proposed Q3 USF Contribution Factor; FCC Revokes Metro Two-Way Licenses; FCC Nomination Hearing: Telecom Alert, June 18, 2018 - (Posted On Monday, June 18, 2018)
- 2.5 GHz Rulemaking Comment Deadlines; Wireless Location Accuracy Rulemaking; FCC Enforcement Advisory on Drones; Missouri Bill Encouraging Electric Cooperatives to Provide Broadband Signed into Law: Telecom Alert - June 11, 2018 - (Posted On Monday, June 11, 2018)
- Geoffrey Starks Nominated to FCC; FCC Funding for Puerto Rico and USVI; Revised CBRS PAL Proposal; California Senate Passes State Net Neutrality Bill; FCC Proposes $590,380 Fine for Non-Compliant Equipment: Telecom Alert - June 4, 2018 - (Posted On Monday, June 04, 2018)
- Telecom Alert - May 29, 2018: Commissioner O'Rielly on 5G Deployment and Municipalities; FCC Will Vote on Mid-Band Proposal July 12; FCC ISP Disclosure Rule; M&A Transaction Filings; TCPA Petition for Text Messaging - (Posted On Tuesday, May 29, 2018)
- Telecom Alert - FCC June Meeting and Spectrum Frontiers Order; Emergency Alerting Roundtable; $250 Million for PTC Projects; Agriculture Appropriations Bill; Connectivity Expo - Vol. XV, Issue 21 - (Posted On Monday, May 21, 2018)
- Agriculture Appropriations Bill to Broadband; 4.9 GHz Band Pleading Cycle; Forbearance Plea Pleading Cycle; Restoring Internet Freedom Effective Date; Drone Integration Pilot Program; 911 Certification Data Report - Telecom Alert - (Posted On Monday, May 14, 2018)
- Telecom Alert - Wireless Infrastructure Order; PDV/EWA Revised Proposal; FCC Grants Honda Accessibility Waiver; Feasibility of Sharing in the 3.7-4.2 GHz Band; 911 Wireless Routing NOI Reply Comment Extension; - Vol. XV, Issue 19 - (Posted On Monday, May 07, 2018)
- Preparing for the EU General Data Protection Regulation: A Checklist for Vapor Product Retailers and Businesses - (Posted On Monday, April 30, 2018)
- BDAC Approves Model Municipal Codes; House Passes FAA Reauthorization; Comments Sought on WRC-19 Proposals; T-Mobile and Sprint Merger; TV Repacking to Impact Land Mobile UHF Licensees: Telecom Alert - April 30, 2018 - (Posted On Monday, April 30, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.