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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert 8/6/18– One-Touch Make-Ready Adopted; FCC May Preempt State and Local Laws for Disaster Relief; Spectrum Frontier Auctions; Sho-Me Power Electric Cooperative Settles Class Action Easement Suit for $24 Million; AT&T Announces NPPGov Agreement - (Posted On Monday, August 06, 2018)
- BDAC Model Codes; FCC Oversight Hearing; USDA e-Connectivity Pilot Program; Fixed Broadband Competition Public Notice: Telecom Alert - (Posted On Monday, July 30, 2018)
- 911 Fee Integrity Act; More Challenges to FCC Wireless Infrastructure Order; Emergency Alert Legislation; FirstNet; 5G and Model Agreements -Telecom Alert - (Posted On Monday, July 23, 2018)
- Pole Attachment Draft Order; FirstNet Update; Emergency Alerts; Connected Care Pilot Program; FCC Application Fees - Telecom Alert - (Posted On Monday, July 16, 2018)
- California Company Settles with FTC over Alleged Privacy Shield Misrepresentations - (Posted On Monday, July 16, 2018)
- California Passes Toughest Online Privacy Law in the U.S. - (Posted On Thursday, July 12, 2018)
- State Data Breach Notification Laws – Overview of Requirements for Responding to a Data Breach – Updated July 2018 - (Posted On Tuesday, July 10, 2018)
- Telecom Alert: July 9, 2018 - BDAC Pole Attachment Recommendations; Tribes Seek Stay of Wireless Infrastructure Order; FCC Sets Mandatory Speed and Latency Testing for ETCs; LA-RICS Sells Network to AT&T; Starks Nomination Update - (Posted On Monday, July 09, 2018)
- German Court Issues First GDPR Ruling - (Posted On Monday, July 09, 2018)
- AT&T Consent Decree; FirstNet Audit; Farm Bill; Small Cell Legislation/Model Agreements; CAF II Reverse Auction; ACA Accessibility Waiver; ALERT Act: Telecom Alert, July 2, 2018 - (Posted On Monday, July 02, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.