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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- California Consumer Privacy Act: Your at-a-glance guide to key business obligations - (Posted On Wednesday, March 20, 2019)
- Telecom Alert - NPRM on Spectrum Partitioning, Disaggregation and Leasing; Spectrum Horizons Order; 900 MHz NPRM; 800 MHz Update; 911 Location Accuracy Rules - Vol. XIV, Issue 11 - (Posted On Monday, March 18, 2019)
- Telecom Alert – Democrats Introduce Net Neutrality Bill; CAF II Update; 800 MHz Band Reconsideration Petitions; S. Carolina Next Generation 9-1-1 Bill – Vol. XVI, Issue 10 - (Posted On Monday, March 11, 2019)
- Save the Internet Act of 2019 Introduced - (Posted On Thursday, March 07, 2019)
- App Company Musical.ly Pays Record COPPA Fine - (Posted On Thursday, March 07, 2019)
- Telecom Alert – Small Cell Appeals Update; Form 477 Due March 8; Local Officials Support HR 530; Revised Form 499-A Due April 1; CAF II Support Ready to be Authorized – Vol. XVI, Issue 9 - (Posted On Monday, March 04, 2019)
- Telecom Alert - 700 MHz Spectrum Relicensing Process; New Procedure for ASR Ownership Changes; CAF II Auction; Enforcement Advisory for Equipment Authorizations - Vol. XVI, Issue 7 - (Posted On Tuesday, February 19, 2019)
- Telecom Alert - FCC Creates Fraud Division; ILEC Portion of Pole Attachment Order; Oral Arguments Scheduled in Tribes' Challenge of Infrastructure Order; National Lifeline Eligibility Verifier; February Open Meeting; KH Broadband - Vol. XVI, Issue 6 - (Posted On Monday, February 11, 2019)
- Telecom Alert - Circuit-Shopping Concerns for FCC Small Cell Order; Restoring Internet Freedom Order Oral Argument; Spectrum Frontiers Auction Closes; Form 477 Deadline Extended; NG911 Grant Funding; KH Broadband Webinar - Vol. XVI, Issue 5 - (Posted On Monday, February 04, 2019)
- Telecom Alert - Federal Government Reopens; Democrats Raise Circuit-Shopping Concern for FCC Small Cell Order; FirstNet Interoperability; Blog Post on U.S. Leadership in ITU - Vol. XVI, Issue 4 - (Posted On Monday, January 28, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.