Ms. Kirk Fair has conducted economic analysis and managed case teams in support of academic experts in a broad range of cases, including intellectual property, consumer protection, tax, and major antitrust litigation. She also has served as an expert witness in matters involving corporate valuation, damages stemming from a breach of contract, and rebuttal analysis of survey evidence in an IP matter involving smartphones. Her experience includes analyses of consumer perception, feature value, and marketing procedures in connection with fraudulent claims suits and trademark matters. Ms. Kirk Fair has worked on prominent antitrust cases involving allegations of multinational and domestic cartels in the technology, consumer products, and finance industries, as well as allegations of monopolization and price-fixing in both the financial services and IT industries. Ms. Kirk Fair also has extensive experience in the development, administration, and analysis of surveys in antitrust, false advertising, intellectual property matters, and strategy cases. She has supported the design and implementation of online, mall-intercept, and telephone surveys using a variety of methodologies, including conjoint and experimental designs.
