We love data.
We A/B test and optimize everything — from PR pitches to brand messaging.
Multivariate testing
We devise scientific experiments — say, 8 versions of a pitch headline or social post — then test which performs best and why.
Conversion optimization
We target the right audience when they will be most receptive — perhaps early morning for a TV producer or late night for a blogger.
Real-time ROI
We track KPIs in real-time — so we know whether a top-tier media hit or influencer mention drove 50 or 50,000 new customers.
