Jennifer L. Dean assists clients with trademark clearance, registration and enforcement, with a focus on brand selection and management and litigation before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. She is vice chair of the firm's Intellectual Property Practice Group and the chair of Drinker Biddle's Trademarks Group.
Jennifer manages global trademark portfolios in fields ranging from soft drinks to reinsurance, and also advises clients on copyright and licensing issues. She assists clients with the complete trademark “life cycle,” from assessing the availability of marks to securing and maintaining their registrations. Jennifer’s in-depth knowledge of her clients' businesses enables her to support and advance their marketing objectives. She draws upon that knowledge to provide rapid, thorough analysis of the availability of proposed brand names. In particular, Jennifer understands the unique challenge of choosing new brands for pharmaceuticals and medical devices, and frequently guides clients through rebranding projects under rigorous time constraints.
