Dallas Lawrence is a Managing Director of Digital Public Affairs for Burson-Marsteller’s wholly-owned digital communications agency, Proof Integrated Communications.
Dallas advises companies, organizations, countries and brands on effective solutions for navigating the intersection of online activity and offline impact critical in today’s ever changing digital marketplace. He provides clients with the benefit of more than a dozen years of experience developing and implementing winning integrated strategic communications and public affairs strategies that bulletproof reputations and build brand equity on blogs, websites, social networks, and other online and traditional media forums.
Before joining Burson-Marsteller, Dallas chaired the social and digital media practice for Levick Strategic Communications. He led strategic communications efforts for several of the firm’s highest profile clients in the defense, energy, oil and gas, pharmaceutical and global financial industries.
Previously, Dallas served as the first Vice President for New Media for the National Association of Manufacturers (NAM). There, he built a New Media team and leveraged emerging digital, blog, and social technologies to advance the legislative and public affairs agenda of the association’s 11,000 member companies.
Dallas also served for more than five years as a trusted member of President Bush’s communications team, representing the White House and two cabinet agencies in more than a dozen countries during some of the most challenging public affairs crises of the President’s administration.
