Category Communications is a public relations agency that represents change makers and innovators in the technology, real estate, and financial services sectors by using data-led storytelling strategies to drive real business impact. Category was founded by Lauren Arnold and Chantel Cassar, entrepreneurs and industry leaders with a track record of scaling North America's category-leading brands through integrated communication strategies. Category's mission is to collaborate passionately with industry change makers and founders, providing strategic communication solutions that create real business impact.