Carlton Daniel advises on intellectual property rights, commercial contracts and consumer regulatory law. He handles both contentious and non-contentious matters.
Carlton has a particular focus on providing advice to clients in the advertising, marketing and media sectors, and also to businesses operating in the food and drink, retail, automotive and tech sectors.
Intellectual property rights: Carlton has significant experience advising on the exploitation and protection of trade marks, designs, copyright, databases, confidential information and patents. As part of his work for brands and media clients, he also has expertise in reputation management, defamation, data privacy and advertising clearance.
Commercial contracts: Carlton drafts and negotiates general commercial contracts, brand licensing, franchising, agency/distribution arrangements, supply of goods/services and tech contracts, including software development and SaaS platform agreements. As part of his focus on the ad industry, Carlton is particularly well versed in leading on sponsorship, endorsement, brand ambassadorship, product placement, branded content and a host of allied arrangements. High value ad agency appointments, media buying and digital campaigns (touching programmatic, social media, influencers, user generated content and email) are a staple of Carlton’s work, typically on an international basis.
Consumer regulatory: Carlton is well known for his depth of knowledge on consumer law issues, including consumer contracts (e.g. website/app terms and service terms) and gambling law, such as promotions involving competitions, sweepstakes and prize draws. He deals regularly with consumer law regulators, such as the Advertising Standards Authority, trading standards and the Competition and Markets Authority.
Carlton is a recognised star in the advertising and marketing field and frequently speaks at client events and industry conferences. His practical and commercial approach is bolstered by having spent time on secondment at BT plc, BP plc and Birds Eye.
More Legal and Business Bylines From Carlton Daniel
- Online Adverts Promoting Unhealthy Foods to Kids Banned in United Kingdom - (Posted On Monday, February 20, 2017)
- UK – Court Rulings Heighten Risk of Employees Inadvertently Amending Contracts - (Posted On Tuesday, February 14, 2017)
- Freedom Trumps Certainty When Excluding Liability in UK - (Posted On Thursday, January 26, 2017)
- UK Keyword Advertising – Novel Questions of Honest Concurrent Use and Passing Off - (Posted On Wednesday, December 07, 2016)
- EU – When Will Hyperlinks Be Unlawful? - (Posted On Wednesday, September 28, 2016)
- Europe – Trade Secrets Directive Gets Final Approval - (Posted On Thursday, June 09, 2016)
- EU: Indemnifying Commercial Agents – “New Customers” Can Include Existing Customers, CJEU rules - (Posted On Tuesday, May 17, 2016)
- Europe – When is Hyperlinking Lawful? - (Posted On Wednesday, April 20, 2016)
- The UK’s Consumer Rights Act – What Is The Impact On Brand Owners? - (Posted On Thursday, October 29, 2015)