Alyssa M. Sones is an associate in the Business Trial Practice Group. She is the Lead Associate of Sheppard Mullin’s Retail, Fashion & Beauty Industry Team and serves as an Editor for its Retail Trend Spotter blog. Alyssa is also an active member of the firm’s Privacy and Cybersecurity Team and a Certified Information Privacy Professional (CIPP/US).
Areas of Practice
Alyssa excels at helping businesses resolve disputes with customers. She is dedicated to guiding clients through thorny state and federal consumer protection laws and efficiently achieving great outcomes in complex litigation matters.
Many of the largest global brands trust Alyssa to skillfully litigate cases involving privacy and cyber security, data breach, false advertising, and product pricing. She negotiates clients through various other complex commercial litigation matters including shareholder actions, breach of contract, employment and licensing litigation.
Alyssa has a breadth of experience managing the litigation process from individual arbitrations to nationwide class actions, and from early demands to appeals. Alyssa has experience drafting critical litigation documents from basic pleadings to summary judgment motions and complex settlement agreements. Alyssa is also an excellent oral advocate with experience negotiating settlement agreements for a fraction of an opponent’s demand, deposing key witnesses and successfully arguing dispositive motions.
In addition to her active litigation practice, Alyssa frequently writes and speaks on various topics including consumer contracts, civil procedure, advertising and privacy law.
