The holy grail of law firm marketing is to build your word-of-mouth referrals, and social media gives attorneys a way to build a massive platform quickly and cost effectively.

Lawyers.com editor-in-chief Larry Bodine and I talk about why social media matters for building a strong law practice during a LexisNexis webinar entitled, “"Join the Conversation: Social Media Strategies for Your Law Firm." Click on the link to download the entire conversation for free.

Here’s an excerpt from that webinar: