A major class action has been filed against Urban Outfitters alleging that the retailer violated the TCPA’s National Do Not Call Registry provisions by sending him unsolicited telemarketing texts.

In James Minor v. Urban Outfitters, Inc., Case No. 6:24-cv-02001 (M.D. Fl. Nov. 01, 2024), Minor, like countless TCPA plaintiffs before him, says he took the time to place his number on the DNCR to stop unwanted messages—yet Urban Outfitters allegedly spammed his cell at least 30 times in a matter of months, pushing everything from “50% off” discounts to “summer essential” sales.

Based on these text messages, Minor seeks to represent the following Class:

The DNCR Class: All people in the United States (1) to whom Urban Outfitters initiated, or caused to be initiated, more than one text message within any 12 month period, (2) to their cellular telephone number, (3) after registering their number on the national Do Not Call Registry, (4) within the last four years from the filing of this action through the date of class certification.

And as the lawsuit mentions, this is not the first time that Urban Outfitters has faced such allegations. Just two years ago, a similar lawsuit called out Urban Outfitters for DNCR violations, putting the brand on notice about its alleged non-compliance. Minor’s lawsuit argues that despite this previous legal trouble, Urban Outfitters continued with its text marketing strategy without making adjustments to avoid DNCR-listed numbers.