Remember just because people don’t comment or like your social media posts doesn’t mean they aren’t noticing them or enjoying your content. It also doesn’t mean that your LinkedIn strategy isn’t working.

That’s because more than 90% of social media users don’t interact with content.

That means they observe and consume content but they don’t engage with it. They scroll and view their newsfeeds in invisible or lurker mode.

It is important to remember that it takes a lot for someone to actually publicly like or comment on a post.

People may say to you “I really like your posts” but they’ve never actually publicly liked a post of yours. This happens to me all the time. Does it happen to you too?

So if you feel disheartened by the number of likes or engagement you have, just remember that doesn’t tell the full story. Keep consistently posting on social media based on your content pillars and business goals. Believe in your content.

And if you think you don’t need to be on social media, this is yet another reason why you do. People are watching what you post and searching for you on social media every single day. What you post contributes to your overall personal brand and can greatly impact your business.

Your biggest potential client or referral source could be watching.

I hope this motivates you to keep posting.