Today is a great day for LinkedIn Company Page administrators – we can now create a LinkedIn newsletter on our company pages.

I’ve been talking about the power of LinkedIn newsletters for individuals, and now organizations can tap into this too.

This is a great way to directly reach your LinkedIn followers with helpful content.

You should still utilize this feature even if you send out newsletters out via email. It’s another way to reach your audience.

The first time you create a LinkedIn newsletter it will be sent to each person who follows your company with the option to subscribe to it, which means you have an incredible opportunity for visibility.

To create a newsletter as your Company Page:

• Click create a newsletter.

• Add a title, description, publishing cadence and logo for your newsletter and click done.

• You can publish up to one article every 24 hours.

• When you click post, your newsletter will also be shared in the feed.

Once you publish your first article, a page for your newsletter is automatically created with an overview of your newsletter, your page information and a list of the articles in the newsletter.

You can use your newsletter page to provide a preview of your newsletter and share it on or off LinkedIn to increase your reach.

By default, your LinkedIn Page followers will be invited by notification to subscribe to your newsletter once the first article of your newsletter has been successfully published.

Subscribing means they’ll receive a notification and email when you write a new newsletter article.

What do you think of this new feature? Will you start using it?