In today’s digital landscape, marketers are continually seeking innovative ways to streamline their processes and enhance their marketing efforts.

Artificial intelligence (AI) tools have emerged as powerful resources that supplement human efforts, making marketing tasks more efficient and effective.

In this blog post, learn several practical ways marketers can leverage AI tools to optimize their workflow and achieve desired outcomes.

• Copy Generation: One of the primary applications of AI tools in marketing is generating compelling copy. Marketers can utilize AI-powered platforms to generate initial drafts for various marketing materials, including practice descriptions, industry descriptions, biographies and even blog post ideas. By providing a starting point, AI tools assist in brainstorming and save valuable time during content creation.

• Repurposing Content: AI tools offer marketers the ability to repurpose existing content, ensuring maximum utilization and outreach. For instance, marketers can input a previously written blog post and request an AI tool to generate a follow-up or an additional article based on the original content. Similarly, AI can transform a longer article into a shorter LinkedIn post, a top 10 list or an extended article, catering to different platforms and audiences.

• Research and Competitive Analysis: For small and mid-sized marketing teams lacking extensive research capabilities, AI tools can be invaluable. Marketers can employ AI platforms like ChatGPT to conduct competitor analysis, explore what other firms are doing in specific areas, and create reports based on publicly available information about companies. This facilitates informed decision-making, enabling marketers to provide valuable insights to their clients or team members before meetings or conferences.

• Streamlining Bio Creation: Crafting concise and impactful bios is crucial, especially when representing professionals at conferences or events. AI tools can aid in generating condensed or extended bios based on longer website bios, tailored to specific word count requirements. While AI provides a starting point, marketers should always review and refine the information to ensure accuracy and reflect the individual’s voice and expertise.

• Survey Generation: AI tools can simplify the process of creating surveys or polls for gathering industry insights and thought leadership initiatives. Marketers can leverage AI platforms to generate survey questions with various response choices. These questions can then be seamlessly integrated into popular survey tools like SurveyMonkey, facilitating data collection and analysis.

• Bonus Tip: AI-Powered Headshots: AI has even ventured into visual representation. AI tools like Headshot Pro can generate AI-based headshots with different outfits and settings, offering marketers a cost-effective and creative way to enhance their professional image.

Here are six ways law firms can use artificial intelligence in their marketing technology efforts:

1. Personalization: AI can help law firms deliver personalized content and campaigns to their target audience, increasing the effectiveness of their marketing efforts.

2. Lead generation: AI can be used to identify potential clients and generate leads through the analysis of data such as web traffic and social media activity.

3. Content marketing: AI can help create first drafts of content – blog posts, articles, presentations, outlines, speeches, social media posts, video scripts, survey questions – just make sure to review the content and add your unique perspective to it.

4. Chatbots: Law firms can use chatbots on their website to answer common questions and provide information to potential clients.

5. Email marketing: AI can be used to optimize email campaigns by identifying the most effective subject lines and messaging for different audience segments.

6. Predictive analytics: AI can help law firms predict client behavior and identify potential opportunities for new business.

Artificial intelligence tools provide marketers with a wide range of capabilities to enhance efficiency and effectiveness in their marketing. From generating copy and repurposing content to conducting research and creating surveys, AI tools offer valuable assistance while complementing human expertise.

However, it is essential to review and refine the output to ensure accuracy, maintain the desired tone and add personal nuance. By harnessing the power of AI tools, marketers can unlock new opportunities for growth and success.

Watch a video training with Chris Fritsch and Stefanie Marrone on how law firms can use artificial intelligence tools such as ChatGPT to enhance their marketing and business development efforts, recommendations for practical AI tools worth considering, and suggestions on how to use these tools effectively and responsibly.