Using holidays such as the Fourth of July is a great way to break up business content, showcase your culture and show your softer side on social media. These types of light-hearted posts resonate with your target audiences.

It’s not always easy to generate a steady stream of content, which is so important to build your business and brand. Holidays are great opportunities to share information and stories about yourself and your company. Hashtag holidays help you never run out of content ideas for your social media channels.

July 4 is an important holiday in the United States as it celebrates the birth of American independence.

What to post on Fourth of July?

• Spotlight a timely cause or fundraiser

• What the holiday means to you

• A favorite memory
  Share an interesting historical fact about the 4th of July or the founding fathers

• Share a patriotic quote

• A favorite recipe

• Spotlight a timely cause or fundraiser

• Share an update about the change in your operating hours during the holiday

There are many relevant causes that align with Fourth of July social media posts. For example, you could donate to a local veteran’s charity or sponsor a Fourth of July celebration for a community in need.

Make sure to use Fourth of July hashtags to help your content become more discoverable such as:

• #HappyFourthofJuly

• #Fourth of July

• #July4

• #IndependenceDay

I also recommend creating a patriotic, eye catching image (I use Canva to easily create mine).

One best practice for your Fourth of July social media posts is to not overthink it. A short and to-the-point message is most effective. Here are some ideas for patriotic text:

• Home of the free because of the brave.

• Let freedom ring.

• God bless America.

• Happy birthday, America

• We wish a happy Fourth of July to our clients and employees. We’re taking the day to relax, recharge and reflect.

Don’t forget to schedule your Fourth of July social media post ahead of time so that you don’t have to manually post it on the actual day and can enjoy time with your family and friends.