One of the things that I struggled with when I was building my brand on social (and I think many of you also do as well) is how much of me was too much to share? And how much of my life and stories should I tell?

A lot of people struggle with this because they’re worried that revealing too much will undermine that.

But people do business with people. This is why personal branding and storytelling is so important.

Your audience can really get to know you through your stories and especially when you show up consistently on LinkedIn.

It’s tricky to figure out how much of ourselves we should share online, but the best way to build a personal brand is to be open, authentic and vulnerable (which is not easy, trust me!).

Don’t be afraid to share your stories as they will enable you really connect with your audience, and build trust and subject matter expertise.

As long as your stories have a message of helping others, they’re worth sharing.

A lot of people say to me “I’m so glad that you post what you post because it’s nice to know that I am not alone and experiencing these things.”

And that’s why you should share your stories – to have stronger connection points with others.

This is also why posting about how honored and humbled you are at receiving an award or asking people to vote for you to win something is a waste of a touchpoint.

You will form stronger and long-lasting relationships if you are yourself, and remember being yourself, is your superpower!

Let me know what your most successful LinkedIn post with a story has been.