In the course of rebranding projects, we occasionally recommend redesigning the firm’s logo, which means developing new stationery as well.

We typically suggest printing on both sides of the business cards to convey the firm’s information, perhaps the tag line or website URL.  Other times it’s a list of the office cities or some treatment of the logo.  There are many options, obviously.  Printing on the back is just slightly more expensive, and we think it makes a nice impression. Doing things that are a little more costly subtly conveys that you are successful enough to afford it.

Of course, this can be more difficult when engraving the logo or other information on the front of the card, because it creates indentations on the reverse.

One thing we do NOT recommend is a full bleed of color, because we want to leave plenty of room on the back for the cards’ recipients to take notes.

Lawyers who have not been through this type of project previously inevitably ask, “How many other firms print on the back?”  In my experience, roughly 2/3 of professional-services firms print on the reverse.