Generally speaking, I’ve found that women are superior relationship builders and excel at staying connected with their communities.  I believe that female attorneys do have innate abilities that can help them do a better job of attracting and retaining clients than most male attorneys – a key asset in rising in the ranks within a law firm.

This new LawMarketing.com video interview explores how female attorneys can establish themselves as a leader in their law firms.  LawMarketing.com editor Cindy Greenway talked to Kimberly Rice at KLA Marketing, a legal marketing firm that specializes in working with female lawyers, who shares a few tips on strategies female attorneys can use to assume a leadership role within their firms.