LinkedIn isn’t just a place to find jobs or connect with old colleagues anymore. It’s a powerful platform where you can build your personal brand, share your insights and establish yourself as a go-to expert in your field. One of the highest honors on LinkedIn is being named a “Top Voice.” This title is given to people who consistently share valuable, engaging content that sparks conversation and keeps the community interested.

If you want to work toward becoming a LinkedIn Top Voice, writing and sharing high-quality articles is one of the best ways to get there. Here’s how you can start contributing meaningful content and boost your chances of earning that coveted Top Voice badge.

1. Know Why Becoming a LinkedIn Top Voice Matters

Before you dive into writing it’s important to understand what becoming a LinkedIn Top Voice can do for you. Top Voices are recognized for their ability to share insightful content, drive meaningful discussions and influence their industry. This recognition can lead to more visibility, new connections and even career opportunities.

As a Top Voice you’re seen as an expert in your field. This can open doors to speaking gigs, consulting opportunities and collaborations with other industry leaders. In short, becoming a Top Voice can seriously boost your career and personal brand.

2. Find Your Niche and Audience

To stand out you need to be known for something specific. Start by identifying your niche—whether it’s digital marketing, social media, finance, tech, intellectual property law or something else. Focus on a specific area where you have deep knowledge and can offer unique insights.

Once you’ve identified your niche, think about who you’re writing for. Are you targeting beginners, seasoned professionals or decision makers in your industry? Maybe it’s a combination of all of these groups. Tailoring your content to meet the needs and interests of your target audience is key to building a loyal following.

3. Consistently Create High-Quality Content

If you want to be a Top Voice you need to be consistent. That means regularly publishing articles—whether it’s once a week, every two weeks or monthly. The important thing is to maintain a steady flow of content without sacrificing quality.

Your articles should be well-researched, insightful and relevant to your audience. Keep your writing clear and engaging and avoid using jargon that might turn people off. The goal is to make complex ideas easy to understand and actionable.

4. Write Articles That Actually Help People

Your articles need to provide real value if you want to stand out on LinkedIn. This means going beyond the surface level and offering insights that help your readers solve problems, make better decisions or stay ahead of trends. Here’s how to do it:

• Share Practical Advice: Give your readers tips, strategies or frameworks they can actually use in their day-to-day work.
• Analyze Industry Trends: Dive into the latest trends in your industry and offer your take on where things are headed.
• Tell Stories: Share personal experiences or case studies to make your points more relatable and memorable.
• Use Data: Back up your insights with data and research. This adds credibility and gives your readers something concrete to think about.

5. Get Involved with LinkedIn’s Collaborative Articles

LinkedIn has a feature called Collaborative Articles where multiple members contribute to articles curated by LinkedIn editors. This is a great way to get your name out there and establish yourself as a thought leader.

When contributing to Collaborative Articles try to offer a unique perspective or insight that hasn’t already been covered. This will help your contributions stand out and increase the chances that LinkedIn editors will feature your input.

6. Make Sure Your LinkedIn Profile is on Point

Even if you’re writing great articles they won’t get much attention if your LinkedIn profile isn’t up to par. Your profile is like your digital business card so make sure it’s doing the job. Here’s what to focus on:

• Professional Photo and Banner: Use a high-quality photo and a banner that represents your brand or industry.
• Catchy Headline: Your headline should do more than just state your job title. It should also highlight what makes you unique in your field.
• Summary: Write a summary that showcases your expertise, experience and what you bring to the table.
• Experience and Skills: Keep your experience section updated and make sure it highlights your most relevant roles and achievements. List skills that match your niche and ask for endorsements from colleagues.
• Featured Section: Use this section to show off your best articles, including any contributions you’ve made to LinkedIn Collaborative Articles.

7. Engage with Your Audience

Writing great articles is just the start—you also need to engage with the people who read them. Respond to comments, ask questions to spark more discussion and be active in relevant LinkedIn groups. Engaging with your audience helps build a community around your content and keeps readers coming back for more.

Also, don’t just focus on your own content. Interact with posts and articles from other industry leaders. Share your thoughts, add value to discussions and build relationships with other thought leaders in your field.

8. Spread the Word Beyond LinkedIn

While LinkedIn is your main platform, don’t be afraid to promote your articles elsewhere to get more eyes on them. Here are a few ways to do that:

• Share on Other Social Media: Post your LinkedIn articles on Twitter, Facebook and any other platforms where your audience hangs out.
• Include in Newsletters: If you have an email newsletter, include links to your LinkedIn articles to reach a broader audience.
• Guest Blogging: Write guest posts for industry blogs and link back to your LinkedIn profile or specific articles.
• Repurpose Content: Turn your articles into videos, podcasts or infographics and share them on different platforms.

9. Keep an Eye on Your Performance and Tweak Your Strategy

To increase your chances of becoming a LinkedIn Top Voice you should track the performance of your content and make adjustments as needed. LinkedIn provides analytics that show you how many views, impressions, likes, comments and shares your articles are getting. Pay attention to what’s working and what’s not and adjust your content strategy accordingly.

Also, listen to the feedback you get from your readers. Are they asking questions or suggesting topics for future articles? Are they sharing your content with their networks? Use this information to refine your approach and keep delivering what your audience wants.

10. Be Patient and Stick with It

Becoming a LinkedIn Top Voice isn’t something that happens overnight. It takes time, consistency and a commitment to providing value. Keep writing, engaging and refining your strategy and eventually, you’ll build a strong presence on LinkedIn that could earn you that Top Voice recognition.

Remember, the goal isn’t just to get a badge – it’s to build meaningful connections, share valuable insights and make a lasting impact in your industry. If you focus on these things, the recognition will follow.

Conclusion

Earning the title of LinkedIn Top Voice through contributed articles is a great way to boost your professional profile and open doors to new opportunities. By consistently producing high-quality content, engaging with your audience and making the most of LinkedIn’s tools you can position yourself as a thought leader and increase your chances of earning a Top Voice recognition. By following these steps you’ll be well on your way to becoming a LinkedIn Top Voice!

Key Takeaways

• Find Your Niche: Focus on a specific area where you can offer unique insights.
• Consistency is Key: Regularly publish high-quality articles to keep your audience engaged.
• Engage with Your Audience: Respond to comments and interact with other thought leaders to build a community.
• Optimize Your Profile: Make sure your LinkedIn profile reflects your expertise and highlights your best work.
• Promote Beyond LinkedIn: Share your articles on other platforms to reach a broader audience.