With the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly.

Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their target markets and is taking steps to elevate the experience for everyone, including law firms.

Your law firm’s presence on Facebook all starts with your business page and there are some features I’ll bet you’ve overlooked that can help you improve your traffic, build your brand and generate more leads as well.

This infographic from Cafe Quill provides 13 tips for creating a successful Facebook business page: