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A Guide to Creating Stronger Law Firm Awards and Submissions
Tuesday, May 21, 2024

Creating compelling award submissions for law firms is both an art and a science. These submissions not only highlight the firm’s achievements but also effectively communicate their distinctiveness and value in the legal world. Here are key tips and strategies, including how to manage this process with limited time and resources.

Crafting a Compelling Narrative

Start by framing your submission as a short story that clearly outlines how your firm or team stood out. Focus on unique strategies or innovations implemented over the past year that led to noteworthy outcomes. Highlight any efforts that significantly moved the needle in terms of diversity or operational excellence. It’s crucial to not just state that these initiatives were successful but to detail how they were executed and the specific impact they had.

Clarify Your Firm’s Specific Role

Ensure that your submission delineates the firm’s specific role in any legal engagements. Due to the complex nature of legal cases involving multiple advisors, it’s vital that the those judging your submission understand your firm’s unique contribution. Be forthright about your role to avoid any ambiguity. Instead of simply stating excellence, demonstrate it through clear examples of how your firm or lawyers achieved significant results within the year.

Detail the Impact of Your Achievements

When discussing legal wins or successful initiatives, don’t just list the outcomes. Elaborate on the importance of these achievements. Explain if the case was a first of its kind, the scope of its impact and why it matters to the industry or society. This context not only adds depth to your submission but also helps judges understand the broader significance of your work.

Focus on Facts and Specifics

Judges sift through numerous submissions, so clarity is key. Avoid filler content and keep your submission focused on the facts. Detail who was involved in the cases, the roles they played, and any notable opposition or collaboration. This transparency not only simplifies the review process but also underscores the thoroughness and precision of your firm’s approach.

Utilizing Limited Time and Resources Effectively

For firms with limited resources or those crunched for time, focus on quality over quantity. Consider these strategies:

  • Prioritize Submissions: Focus on awards where your firm has the strongest chance of winning based on past initiatives and achievements. This targeted approach ensures you allocate resources effectively.
  • Create a Template: Develop a template based on these guidelines that can be customized for different submissions. This reduces the time spent on each individual submission and ensures consistency in how your firm’s stories are told.
  • Leverage Previous Submissions: Reuse and update successful elements from past submissions to save time. Carefully tailor these elements to meet current submission criteria.
  • Delegate Effectively: Utilize the strengths of your team by assigning tasks based on expertise—let litigators explain case impacts while marketing or diversity officers highlight broader initiatives.
  • Set Clear Deadlines: Establish internal deadlines that are well ahead of the actual submission deadlines to allow for thorough preparation and review without rush.

Key Takeaways for Effective Submissions

  • Narrative is Key: Tell a compelling story that captures your firm’s unique contributions and successes.
  • Be Specific: Clearly outline your role in cases and initiatives and demonstrate excellence with specific examples.
  • Explain Impact: Articulate the broader significance of your achievements to convey their value.
  • Stay Factual: Focus on the concrete details of what was done and who was involved to ground your submission in reality.
  • Efficient Use of Resources: When resources are limited, prioritize wisely and make use of templates and past work to streamline the submission process.

By following these strategies, your law firm can craft award submissions that not only capture the depth and breadth of your achievements but also stand out in a competitive field, maximizing your recognition, visibility and success.

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