/>i- On June 17, 2025, General Mills announced its plans to remove certified color additives from all of its U.S. cereals and what the company referred to as its K-12 school portfolio by summer 2026. Certified color additives authorized for use in food in the United States are found in FDA’s color additive regulations, specifically 21 CFR part 74, subpart A.
- The same day, Kraft Heinz similarly pledged to remove the certified color additives from its U.S. portfolio before the end of 2027. Jeff Harmening, chairman and CEO of General Mills, calls the company’s scheduled change an example of meeting “evolving consumer needs.”
- These moves come a few months after the U.S. Food and Drug Administration (FDA) and the Department of Health and Human Services (HHS) encouraged the food industry to phase out the use of certified color additives (see previous blog here). FDA has not initiated any formal regulatory process to revoke the authorizations for synthetic color additives, but instead will likely continue to encourage voluntary phase outs and possibly state bans (see here).
General Mills and Kraft Heinz Announce Voluntary Phase Outs of Synthetic Color Additives
Thursday, June 26, 2025
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