Business insider is reporting today that lead generation giant Digital Media Solutions (DMS) has entered Chapter 11 bankruptcy.

The story positions the move as one designed to drive growth with the company expected to emerge from the bankruptcy leaner and with greater financing options but I am very curious about the timing of this decision in light of recent TCPA developments and the new one-to-one rule taking effect in January.

Earlier this year Prudential shut down Assurance IQ in the wake of a massive TCPA settlement and with the one-to-one rule hanging over their head.

Its tough times for lead generators who are committed to a model built on mass data sale. The future of the industry is tethered to data-driven comparison shopping tools that assist consumers with a one-to-one approach– and members of R.E.A.C.H. seem well positioned to thrive in the new environment.

Read all about the DMS bankruptcy here.

Credit the Bishop for the tip!

More soon.