From Red Cross to Blue Cross, TCPA risk is massive these days.

And wrong number calling, in particular, can be incredibly costly.

Just ask Citibank.

Or John Deere.

Or, now, Blue Cross.

In Stark v. BLUE CROSS AND BLUE SHIELD OF NORTH CAROLINA and CHANGE HEALTHCARE RESOURCES, LLC, 1:23-CV-22, 2025 WL 524781 (M.D.N.C. Feb 18, 2025) the Court approved a $1.6MM settlement related to Blue Cross making illegal robocalls to a wrong number.

Per the order:

the case arose because Change Healthcare allegedly made calls on behalf of BCBSNC to identify BCBSNC customers and increase enrollment in certain programs, but Change Healthcare made calls to wrong numbers or to consumers who had opted out of receiving these calls. Ms. Stark alleged that despite being told that her number no longer belonged to a BCBSNC customer, Change Healthcare continued to make sales calls to her number. 

The class had 1,573 people in it– which means Blue Cross paid over $1,000.00 per class member!!! (Whoa)

Oh and per the order Class Counsel Avi Kaufman has “recovered via settlement more than $100 million on behalf of TCPA class members.”

This case will net him another $500k in fees.

So there you have it Blue Cross paid a ton of money to settle this– one of the highest-per-class-member settlements I have seen yet. Not sure why they paid so much but it is a good reminder to all of you out there– use the reassigned numbers database to avoid this sort of thing folks!