Across the fashion and retail markets, artificial intelligence (AI) is revolutionizing design, marketing, and customer engagement. The legal implications surrounding intellectual property (IP) issues and the unchartered regulatory landscape puts companies at a crossroads.

At last month’s AFS Fashion Insiders Executives Forum, our panel of industry insiders pulled back the curtain on how companies are navigating this new terrain and emphasized the transformative impact AI will have on the fashion industry.  

Highlights include:

• AI is revolutionizing fashion design by predicting trends and significantly reducing design time and costs through generative AI.
• Nike is developing proprietary large language models for tailored designs, enhancing customer engagement through personalized marketing.
• Legal risks include copyright and IP infringement issues, necessitating caution with AI-generated content rights.
• In-house AI tools require careful evaluation and policies to ensure compliance with increasing disclosure requirements in the regulatory landscape.
• Virtual influencers offer cost savings but come with legal risks, emphasizing the importance of compliance with AI regulations for businesses.

Listen to this article