August is full of opportunities to keep your brand top of mind. With everything from back-to-school season to various social media holidays, there’s plenty to tap into this month. It’s the perfect time to build a content calendar that keeps your brand consistent and helps you stay connected with your audience. To help you make the most of the month, here are 25 unique and creative content ideas that align with trending hashtags and events. These ideas will help you showcase your firm’s expertise and personality, keeping your brand top of mind with your audience.

1. Attorney Insights Series on Industry Articles: Create a series where multiple attorneys from your firm share their expert commentary on recent industry articles. Each post in the series can highlight a different attorney’s perspective, offering valuable insights and positioning your firm as a thought leader. This approach not only keeps your content fresh and engaging but also demonstrates the depth of expertise within your firm, providing followers with current and relevant information on key legal topics.
2. Summer Associates’ Experience Recap: Highlight the experiences of your summer associates. Share their journey what they’ve learned and their contributions to the firm. This humanizes your company and gives a behind-the-scenes look at your team’s culture and values.
3. Spotlight Client Success Stories: Highlight positive client feedback by featuring quotes from awards or other sources. These endorsements are powerful tools that showcase your firm’s success and client satisfaction. Whenever possible, pair the quote with a brief summary of the case to provide context and demonstrate the impact of your work.
4. Repurpose Content: Take a popular blog post or client alert and repurpose it into a list graphic for social media. Visual content is more engaging and can summarize key points effectively driving traffic back to your website.
5. Common Client Questions Series: Launch a series where lawyers from different practice areas share the top questions their clients most frequently ask, along with helpful answers. This series not only provides valuable insights into various legal topics but also helps potential clients better understand the key issues in each area.
6. Summer Reading List: Curate a “summer reading list” featuring helpful books, articles and podcasts relevant to your practice areas. This not only provides value to your audience but also positions your company as a resource for ongoing learning and development.
7. Lightning Round Q&As: Create a short fun video featuring some of your team members answering lightning-round questions. This adds a personal touch and helps your audience connect with your company on a more personal level.
8. Why Clients Choose Us: In this social media post, highlight three key differentiators that make your firm stand out from the competition. Whether it’s your innovative approach, specialized expertise or exceptional client service, clearly showcase why clients choose your firm. This post not only reinforces your unique strengths but also provides a compelling snapshot of what makes your firm the right choice for potential clients.
9. Office Tour Post: Take your followers behind the scenes with a series of mini vlogs where your employees showcase their individual workspaces or offices. Each team member can give a brief tour of their area, sharing personal touches like favorite books, awards or décor that reflect their personality and work style. This not only highlights the diverse and welcoming environment within your firm but also allows potential clients and employees to connect with your team on a more personal level. You can compile these vlogs into a series of posts, or create a highlight reel.
10. On This Day in Firm History: Share a significant milestone or event from your firm’s history that took place on this date. Whether it’s the anniversary of a major case victory, the founding of the firm or the day a key partner joined, this type of post not only honors your firm’s history but also connects with clients by showing the experience and history that support your practice today.
11. Client-Focused Speaking Engagements: Share recent speaking engagements where your attorneys have addressed key issues relevant to your clients. This not only highlights their expertise but also demonstrates how your firm is actively engaged in the topics that matter most to your clients, reinforcing your commitment to providing informed, cutting-edge legal advice.
12. Client Victory Spotlight: Highlight a recent significant client win or matter settlement that exemplifies your firm’s expertise and commitment to achieving the best outcomes. Share a brief, high-level summary of the matter, focusing on the complexity of the legal issues involved and how your team successfully navigated them to deliver a positive result. For law firms, this could involve highlighting the strategic approach taken, the collaborative efforts of your multidisciplinary teams or the innovative legal strategies employed. Including a client testimonial or a quote from the lead attorney adds a personal touch and reinforces the impact of the win.
13. National Nonprofits Day: For National Nonprofit Day on August 17, your law firm can shine a spotlight on your nonprofit partners by sharing their stories and the impactful work they’re doing in the community. Highlight how your firm collaborates with these organizations, and encourage your audience to get involved or support their initiatives. You could also host a donation drive or fundraiser, offering an easy way for your followers to contribute. These activities not only demonstrate your firm’s commitment to social responsibility but also help strengthen your community connections and encourage broader participation in important causes.
14. Educational Carousel: Create an educational carousel post that answers a common question related to your practice area. These multi-slide posts are great for engaging your audience with bite-sized valuable information.
15. Key Qualities in Top Lawyers: Highlight three essential qualities that clients should look for when seeking legal representation, particularly in areas where your firm excels. First, emphasize the importance of deep expertise in specific practice areas, showcasing how your firm’s attorneys are not just generalists but true specialists with extensive experience and a track record of success in their fields. Second, focus on strategic thinking—the ability to navigate complex legal landscapes, anticipate challenges, and develop innovative solutions that align with clients’ goals. Finally, underline the value of client-focused communication, where your lawyers are committed to transparency, responsiveness, and clear, straightforward advice that empowers clients to make informed decisions. By illustrating these qualities through examples of your firm’s work, you not only educate potential clients but also demonstrate why your firm is the right choice for handling their legal needs.
16. Demystifying Legal Jargon: Take a commonly used legal term from your practice area and break it down into simple, easy-to-understand language. Start by explaining why this term is relevant in your field, perhaps giving a brief example of how it might come up in a matter. Then, provide a straightforward definition, avoiding any unnecessary legalese. To make it even more relatable, consider adding a real-world analogy or scenario that illustrates the term in action. This approach not only helps clients better understand complex legal concepts but also demonstrates your firm’s commitment to clear and effective communication, ensuring that clients feel informed and empowered when navigating legal matters.
17. Back to School Throwback Photos: Post throwback pictures of your team members from their student days for back-to-school season. This can be a fun and nostalgic way to engage your audience and show the personal side of your attorneys.
18. Collaborative Post Idea: Partner with another professional services organization or industry association to create a joint post. This collaboration can take the form of a co-authored article, a shared case study or a joint announcement, broadening your reach and demonstrating your organization’s commitment to building strong community ties and fostering industry relationships.
19. Spotlight Your Firm’s Core Values: Share the fundamental values that guide your law firm, illustrating how these principles influence every aspect of your work. Start by outlining the core values—such as integrity, client commitment, innovation or community involvement—that are central to your firm’s identity. Then, highlight specific examples of how these values shape your interactions with clients. By sharing real-life stories or case studies that reflect these values in action, you give your audience a deeper understanding of what your firm stands for and why these principles make your firm the right choice for their legal needs.
20. How We Spent Our Summer Vacation: Showcase photos of your employees enjoying their summer vacations and create a photo collage to share on social media. This adds a personal touch to your firm’s online presence and highlights the importance of work-life balance.
21. September Events Preview: Share a post highlighting the key events in which your attorneys will be participating during September. This roundup gives your audience a sneak peek into where they can connect with your firm, whether it’s speaking engagements, conferences or community events.
22. Love Litigating Lawyers Day: Recognize your company’s litigators on Love Litigating Lawyers Day (August 31). Share their achievements and contributions to the firm and highlight what makes them exceptional litigators.
23. A Day in the Life: Take your audience behind the scenes with a day-in-the-life post. Follow an attorney or staff member through their typical workday, highlighting not only the daily operations but also the unique culture and atmosphere within your firm. This gives a personal and authentic look at what it’s like to be part of your team.
24. Behind-the-Scenes Content: Share behind-the-scenes content from a recent matter or project (while respecting client confidentiality). This can include preparation for a trial, team meetings or community service activities giving your followers a look at the hard work and dedication behind your firm’s work.
25. Book Lovers’ Day: For Book Lovers’ Day (August 9), your law firm can connect with your audience by sharing team members’ favorite books across various genres and discussing how reading inspires new ideas. Organize a book drive to help kids in need and support local libraries, encouraging your community to get involved. You could also host a book giveaway or share memorable quotes from favorite books. These activities showcase your team’s diverse interests and strengthen community ties while celebrating a shared love of reading and giving back.

Incorporating Hashtag and Social Media Holidays

Consider incorporating hashtag and social media holidays into your content calendar. These holidays – which occur every month – provide opportunities to stand out show pride in a cause you care about and be more human by showcasing your culture and people. While you don’t need to create a post for every hashtag holiday take advantage of the opportunities that make sense for your brand. Here are some ideas to help you for August:

• August is National Black Business Month: Recognize your favorite Black-owned businesses all month long.
• National Nonprofit Day (August 17): Highlight your nonprofit partners.
• National Book Lovers Day (August 9): Ask your employees to share their favorite books.
• National Dog Day (August 26): Create a photo collage of your employees’ dogs. Do the same for cats on International Cat Day (August 8).
• National Women’s Equality Day (August 26): Highlight your women’s initiatives efforts and tie it to current events.

Additional August Holidays

• August 1 – American Family Day #AmericanFamilyDay
• August 2 – National Ice Cream Sandwich Day #NationalIceCreamSandwichDay
• August 3 – National White Wine Day #NationalWhiteWineDay
• August 4 – Single Working Women’s Day #SingleWorkingWomensDay
• August 4 – National Chocolate Chip Cookie Day #NationalChocolateChipCookieDay
• August 6 – National Cycle to Work Day #NationalCycleToWorkDay
• August 8 – International Cat Day #InternationalCatDay
• August 10 – National Spoil Your Dog Day #SpoilYourDogDay
• August 11 – National Sons and Daughters Day #SonsAndDaughtersDay
• August 11 – Annual Medical Checkup Day #AnnualMedicalCheckupDay
• August 12 – International Youth Day #YouthDay
• August 13 – International Lefthanders Day #LefthandersDay
• August 13 – National Prosecco Day #NationalProseccoDay
• August 13 – National Best Friends Day #NationalBestFriendsDay
• August 18 – Never Give Up Day #NeverGiveUpDay
• August 19 – World Photography Day #WorldPhotographyDay #WorldPhotoDay
• August 19 – World Humanitarian Day #WorldHumanitarianDay
• August 19 – National Aviation Day #NationalAviationDay
• August 26 – Make Your Own Luck Day #MakeYourOwnLuckDay
• August 28 – National Bow Tie Day #NationalBowTieDay
• August 28 – National Red Wine Day #RedWineDay
• August 30 – National Beach Day #NationalBeachDay
• August 30 – National Grief Awareness Day #GriefAwarenessDay
• August 31 – Love Litigating Lawyers Day #LoveLitigatingLawyersDay

Maintaining an active and engaging social media presence for your firm doesn’t have to be daunting. I hope these ideas provide you with a diverse and comprehensive content calendar that covers the entire month of August. Each post not only keeps your audience engaged but also showcases the unique strengths and personality of your firm.