I’ve been very influenced by the Olympics lately (including the fact that I almost bought a pommel horse the other night from Amazon) and it got me thinking about how much legal marketers do that is truly medal-worthy. Here are some of the things that came to mind for me, what would you add to my list?

1. Writing Practice Descriptions Faster than a Running a 100 Meter Sprint: Legal marketers have a talent for crafting detailed, compelling practice descriptions at lightning speed. Whether it’s for a website update or a pitch document, their ability to capture the essence of a practice area with precision and flair is nothing short of extraordinary.
2. Turning Around Rush Pitch Requests with a Smile: No matter how tight the deadline or how complex the request, legal marketers produce high-quality pitch materials with grace and efficiency. Their ability to stay calm under pressure and deliver outstanding work makes them the unsung heroes of the legal industry.
3. Getting PR for Deals Nobody Thought Possible: Securing public relations coverage for groundbreaking deals requires tenacity, creativity and a deep understanding of the media landscape. Legal marketers excel in this arena, often achieving what others deemed impossible and bringing their firms and lawyers into the spotlight.
4. Convincing Lawyers to Share Firm Updates on LinkedIn: Encouraging lawyers to share firm updates on LinkedIn can be a challenging task. However, legal marketers have mastered the art of persuasion, using their expertise to motivate even the most reluctant attorneys to engage on social media and expand their professional networks and build their brands.
5. Teaching Lawyers to Use LinkedIn: Training lawyers to use LinkedIn requires patience, clear communication and a strategic approach. Legal marketers provide valuable insights and practical tips that help lawyers see the platform’s potential without feeling overwhelmed or dismissive.
6. Planning Amazing Client Events on a Shoestring Budget: Creating memorable client events while managing budget constraints is a true testament to a legal marketer’s creativity and resourcefulness. From selecting the perfect venue to curating engaging content, they ensure every event leaves a lasting impression without breaking the bank.
7. Finally Obtaining Partner Approval for Chambers Submissions the Day They’re Due: Navigating the complexities of Chambers submissions and securing partner approval at the eleventh hour requires exceptional organizational skills and persistence. Legal marketers excel in this high-stakes environment, ensuring their firm’s accomplishments are recognized.
8. Getting Client Alerts Published a Few Hours after Receiving It: Timeliness is critical in the legal industry, and legal marketers turn around client alerts with remarkable speed. Their ability to quickly gather information, craft clear and informative messages, and distribute them promptly keeps clients informed and engaged (and partners happy!).
9. Getting Lawyers to Update Their Bios and Matters: Ensuring that lawyers keep their bios and matters up-to-date is an ongoing challenge. Legal marketers have developed effective strategies to encourage regular updates, highlighting the importance of accurate and current information in building a strong professional reputation.
10. Juggling Planning an Event in Person, a Webinar, a Sponsorship, Two Client Alerts and Three Award Submissions All in a Week: The ability to manage multiple high-priority tasks simultaneously is a hallmark of a skilled legal marketer. From coordinating in-person events and webinars to managing sponsorships and award submissions, their capacity to juggle these responsibilities with ease is truly gold medal-worthy.

Key Takeaways

1. Legal marketers excel in writing practice descriptions quickly and effectively.
2. They turn around rush pitch requests with poise and efficiency.
3. Achieving PR for challenging deals is a testament to their tenacity and creativity.
4. They successfully persuade lawyers to engage on LinkedIn.
5. Teaching LinkedIn usage without resistance showcases their strategic communication skills.
6. Planning impressive client events on a budget highlights their creativity.
7. Securing partner approval for submissions under tight deadlines demonstrates their organizational prowess.
8. Rapid publication of client alerts underscores their timeliness and responsiveness.
9. Encouraging regular updates of bios and matters reflects their persistence and influence.
10. Managing multiple complex tasks simultaneously showcases their exceptional multitasking abilities.

By integrating these medal-worthy strategies into their daily practices, legal marketers can continue to shine and drive their firms toward success. Their remarkable skills and dedication truly set them apart in the legal industry.