Business of Law

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Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Feb
3
2020
All in the Corporate Family: Attorney-Client Privilege Applies Between Parent and Subsidiaries Faegre Drinker
Feb
1
2020
Intel’s New Diversity Standards for Outside Counsel Squire Patton Boggs (US) LLP
Jan
27
2020
Legal News and Updates for January 2020: Law Firm Moves, Legal Industry Trends The National Law Review / The National Law Forum LLC - NLR
Jan
21
2020
How Millennial Lawyers Are Pushing Firms to Rethink the Role of PR and Messaging Page 2 Communications
Jan
20
2020
Trade Secret Law Podcast Episode 15: What Constitutes a Trade Secret, the Meaning of Misappropriation, and Uniform Trade Secret Act ‘Preemption’ Greenberg Traurig, LLP
Jan
15
2020
Five Items to Add Into Your 2020 Solo and Small Law Firm Digital Marketing Strategy Denver Legal Marketing
Jan
15
2020
Is Increased Transparency into Litigation Financing on the Horizon? Proskauer Rose LLP
Jan
15
2020
On-Demand Creativity: Five Ways to Foster It in Your Law Firm Berbay Marketing & Public Relations Firm
Jan
13
2020
The Game of Forfeiture: Fumbling the Ball and How the Court May Recover It Carlton Fields
Jan
10
2020
5 (Free) Ways To Kick Start Your Law Firm’s Digital Marketing The National Law Review's Guest Contributors - NLR
Jan
9
2020
Legal Marketing and SEO Trends for 2020 Part 2: Dwell Time, EAT and Law Firm Branding The National Law Review / The National Law Forum LLC - NLR
Jan
8
2020
SEO for Law Firms in 2020 with John McDougall, Part 1: How to Hit a Moving Target with Bounce Rate, LSI Keywords and Deep Content The National Law Review / The National Law Forum LLC - NLR
Jan
7
2020
Federal Circuit Awards Attorney Fees to the Defendant Following Dismissal of Lawsuit by Plaintiff Mintz
Dec
27
2019
Why have Quinn Emanuel and Manisha Sheth Launched the first BigLaw #MeToo Practice Group? [Podcast] IMS Legal Strategies
Dec
23
2019
Changes to Florida Notarization Statutes Effective January 1, 2020 Carlton Fields
Dec
23
2019
Lawyer Not Covered for Claim By Client to Recover Disputed Legal Fees Squire Patton Boggs (US) LLP
Dec
20
2019
Two Pairs of Eyes Are Better Than One: Why Community Associations and Developers Should Have Separate Legal Counsel Ward and Smith, P.A.
Dec
18
2019
Dealing With “Attitude” at Work, Part 4 – the End of the Road (UK) Squire Patton Boggs (US) LLP
Dec
17
2019
Supreme Court Rejects USPTO Attorney Fee Policy Mintz
Dec
16
2019
Top Three FARA Exemptions to Know Polsinelli PC
Dec
16
2019
How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape Berbay Marketing & Public Relations Firm
Dec
16
2019
Three Ways Litigation Finance Can Help Corporate Legal Departments LexShares
Dec
13
2019
Dealing With “Attitude” at Work, Part 3 – Helping Staff Help Themselves Squire Patton Boggs (US) LLP
Dec
12
2019
Marketing Ethics for Lawyers to Follow in 2020 and Beyond The National Law Review's Guest Contributors - NLR
Dec
11
2019
Media Education Is Crucial to Preparing Young Attorneys to Speak on the Record Page 2 Communications
Dec
5
2019
Eighth Circuit Holds Law Firm Partner Not “Employee” Covered by ADEA Proskauer Rose LLP
Nov
27
2019
It’s Perfect! Or, Perfecting Security Interests in Intellectual Property Faegre Drinker
Nov
26
2019
LAN Party Lawyers: Live from DreamHack and the Atlanta Esports Summit [Podcast] Carlton Fields
 

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