Luce Forward’s dynamic practice is home to attorneys working in major business centers throughout California. We are known as a top law firm throughout the state and represent clients from across the country. For over 135 years, our mission and values have been our guide. 

Our Mission.

• Exceed the high expectations of sophisticated clients.
• Deliver dedicated service at a value that larger firms cannot provide.
• Work among respected colleagues in order to achieve great professional and personal satisfaction.

Our Values.

• Integrity, honesty and professional excellence.
• Passion for quality work and client service.
• Commitment to give back to our communities and our profession.
• Tolerance and diversity.
• Teamwork, loyalty, trust, communication and mutual support.
• Dedication to the best interests of the firm.