LMA is a community that brings together all types of industry specialists from firms of all sizes. Consultants and vendors, lawyers, marketers from other professions, and marketing students can connect and share their collective knowledge. Members at every stage in their career development benefit from their LMA participation because our broad array of programs and services can be tailored to their needs:

• Entry-level members may attend a “boot camp” that introduces them to the profession, access templates and reports that they may use on the job and take advantage of frequent networking opportunities to grow their careers.

• Senior practitioners may receive special recognition in our Hall of Fame, access proprietary research studies and strengthen the profession through mentoring and training opportunities.

• Lawyers, other professional service providers and the marketers who serve them, and legal and marketing students may structure our professional development activities in ways that support their objectives.