For over two decades, Kimberly Alford Rice has been providing strategic marketing and business development services to help lawyers generate greater revenue with higher quality clients.

Through strategic marketing planning and focused business development skills training and coaching programs, Kimberly collaborates with law firms and individual lawyers to guide and assist them in building, growing, and sustaining a healthy client base. One of her particular strengths is educating lawyers on the practicalities of how to exceed clients’ expectations and increase revenues.

For over 18 years, Kimberly served on and for senior management teams with several corporate law firms in the metro Philadelphia area where she led firm-wide strategic marketing programs to effectuate positive change within the firm as well as to drive a positive culture change to illuminate the marketing imperative as a growing business model.

Sometimes serving as a virtual marketing director, Kimberly has built comprehensive, integrated communication programs to produce measurable response and results for her professional services clients.

She effectively works with all levels of an organization to bring an institutional awareness and understanding of strategic business development, marketing, and client service principals to enhance the efficacy of a firm’s operations, increase clients’ satisfaction, and generate greater revenue.

Bringing decades of experience as a legal marketer, strategist, organizational development specialist, project manager, and entrepreneur to bear on behalf of her clients, Kimberly provides practical solutions for lawyers’ most challenging business development issues.

Among her professional activities, Kimberly serves as Editor-in-Chief of ALM’s national Marketing the Law Firm monthly publication; is a member of the international Legal Marketing Association and serves on the Board of Directors of its Metro Philadelphia chapter. She is a member of the ABA and its Law Practice Management Section as well as the Delaware Valley Law Firm Marketing Group.

In addition, Kimberly is a member of the Philadelphia Bar Association (Law Practice Management Section) and is Chair of Camden County Bar Association’s Law Practice Management Committee. In other business activities, Kimberly is a member of the Camden County Regional Chamber of Commerce and eWomen Network.