Demystifying AdTech – How to Stay Compliant with Ever Changing Privacy Laws and Technology Limitations

AdTech or Advertising Technology encompasses all the technologies associated with advertising campaigns, as well as all information, processes, and performance measurement metrics. In this program, David and Steve will focus on the two most common – browser-based technologies (cookies, pixels, tracking scripts, SDKs) and customer relationship manager (CRM)-based technologies (custom audience, lookalike audience). They will discuss –

The implications of modern state privacy laws for these two types of technologies;
Industry trends, the plaintiffs’ bar, regulators, and “dark patterns”; and
Practical suggestions for compliance

Attendees of the 2023 Midwest IP Institute (in person or replay) may attend this webcast for FREE.
Instructions on how to register for free will be distributed to attendees at the Institute.

Minnesota CLE has applied to the Minnesota State Board of CLE for 1.0 standard CLE credit. The maximum number of total credits you may claim for attending this program is 1.0 credit.