Too often, CRM can become a glorified Rolodex—a necessary but underutilized tool in law firms. Today, firms that embrace CRM as a strategic asset are gaining a competitive edge in business development, client engagement, and revenue growth.

Join CLIENTSFirst Consulting for an insightful discussion on how law firms can transform CRM from a passive data storage system into a powerful driver of business development success. Led by CRM expert Chris Fritsch, this webinar will provide practical strategies to help law firm marketing and business development teams:

• Increase CRM adoption across BD and marketing teams while minimizing lawyer involvement. 
• Turn CRM data into actionable insights for proactive business development. 
• Leverage relationship intelligence to enhance cross-selling and client expansion. 
• Streamline workflows and eliminate manual tasks to free up BD teams for higher-value initiatives. 
• Integrate CRM with ERM and marketing automation for a comprehensive BD strategy.

This session will provide real-world solutions for overcoming common adoption challenges and making CRM a growth engine for your firm.

Key Takeaways:

• Shift CRM from a system to a strategy
• Improve adoption without burdening attorneys
• Use CRM for business development
• Ensure data quality for better results