![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Parties Appeal C-Band Order; Universal Broadband Act; Massachusetts AG Raises Concerns with State 911 Budget; $25,000 Penalty for FAA Weather Radar Interference — Vol. XVII, Issue 19 - (Posted On Monday, May 11, 2020)
- Telecom Alert – 3.5 GHz Auction Short-Form; FCC Seeks Comment on New Data Fields for Covered 911 Service Providers; CARES Act and GEER Fund; 2.5 GHz Rural Tribal Priority Window; Marriott Consent Decree – Vol. XVII, Issue 18 - (Posted On Monday, May 04, 2020)
- Telecom Alert — 900 MHz Band Transition; Unlicensed Use of 6 GHz Band; 5G Fund for Rural America NPRM; SAS Administrator Approved; $1 Million Rural Health Care Program Settlement — Vol. XVII, Issue 17 - (Posted On Monday, April 27, 2020)
- Smart Lock Manufacturer Settles Alleged False Security Claims with FTC - (Posted On Tuesday, April 14, 2020)
- Telecom Alert — Petition for Declaratory Relief for NHPA Violations; Broadband Pilot Program; Noncompliant Microphone NAL; 5G Fund for Rural America Eligibility Report; TV White Space Comment Deadline — Vol. XVII, Issue 15 - (Posted On Monday, April 13, 2020)
- Telecom Alert - Unlicensed Use of 6 GHz Band; Rural Broadband Support Bills; COVID-19 Telehealth Program; 5G Fund for Rural America; EWA Seeks Waiver of Deadlines - Vol. XVII, Issue 14 - (Posted On Monday, April 06, 2020)
- Telecom Alert—3.5 GHz Auction Deadline Extensions; Broadband DATA Act Enacted; 5.9 GHz Band Reply Comment Deadline Extended; WISPs Granted STA for 5.9 GHz Band; E-Rate Wi-Fi Permitted for Community Use–Vol. XVII, Issue 13 - (Posted On Monday, March 30, 2020)
- Telecom Alert - 3.65 GHz Transition Deadline Extended; Wireless Carriers Granted STA's; PA, WV Assert Jurisdiction Over Pole Attachments — Vol. XVII, Issue 12 - (Posted On Monday, March 23, 2020)
- FTC and FDA Warn Companies About Coronavirus Treatment Claims - (Posted On Wednesday, March 11, 2020)
- Telecom Alert — Pleading Cycle Set for Outage Sharing; FCC Seeks Comment on Accessibility; Homework Gap Trust Fund Act; $200 Million in Fines Proposed Against Big Four Carriers — Vol. XVII, Issue 10 - (Posted On Monday, March 09, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.