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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert—6 GHz Band Petitions for Reconsideration; T-Band NPRM; Bill to Update National Broadband Plan; KH Webinar on Dark Fiber—Vol. XVII, Issue 28 - (Posted On Monday, July 13, 2020)
- Telecom Alert — 3.5 GHz Band Auction Qualified Bidders; Flexible Financing for Rural America Act; FCC Increases Rural Health Care Funding Cap; House Passes Moving Forward Act — Vol. XVII, Issue 27 - (Posted On Monday, July 06, 2020)
- Telecom Alert—Vertical Location Accuracy Requirements; Accelerating RDOF Buildouts; Broadband Mapping; Unauthorized Assignment and Transfer Enforcement; $100B Broadband Bill Vol. XVII, Issue 26 - (Posted On Monday, June 29, 2020)
- Telecom Alert— 6 GHz Pleading Cycle; Providers Endorse Z-Axis Framework; Rural Connectivity Advancement Program Act; Broadband Connectivity Framework; USF Contribution Factor – Vol. XVII, Issue 25 - (Posted On Monday, June 22, 2020)
- FTC COPPA Settlement with App Developer Highlights Penalty Policy Considerations - (Posted On Thursday, June 18, 2020)
- Telecom Alert — 3.5 GHz Band Auction Update; 70/80/90 GHz Band Proposal; FCC Clarifies Wireless Infrastructure Rules; Telecom Co-ops Qualify for PPP Loans Use — Vol. XVII, Issue 24 - (Posted On Monday, June 15, 2020)
- Telecom Alert — CTIA Sues Kentucky 911 Services Board; California CCPA Final Regulations; Infrastructure Executive Order; Lifeline Temporary Waiver for Rural Tribal Areas; June Open Meeting — Vol. XVII, Issue 23 - (Posted On Monday, June 08, 2020)
- Telecom Alert— FPL/AT&T Joint Use Rate Decision; Draft T-Band NPRM; FCC to Consider Wireless Infrastructure Rules Clarification; National Emergency Executive Order on Foreign Communications Tech Extended; Draft RDOF Procedures – Vol. XVII, Issue 21 - (Posted On Tuesday, May 26, 2020)
- FTC Settles with Digital Game Company Over Allegedly False COPPA Safe Harbor Claims - (Posted On Friday, May 22, 2020)
- Telecom Alert — FCC Approves 900 MHz Band Transition; Court Denies Motion to Dismiss Certain Claims in Text-to-911 Case; $7.5 Million in CAF-II Funding Awarded; Proposed Bill Boosts Home Broadband; OSHA Fine – Vol. XVII, Issue 20 - (Posted On Monday, May 18, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.