![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert—Coalition Fights NCTA Pole Attachment Petition; CBRS Long-Form Applications; $163,000+ Broadband Deployment Reporting Fine; RDOF Phase I Auction; 3.7 GHz Filing Window; 2.5 GHz Band Auction–Vol. XVII, Issue 36 - (Posted On Tuesday, September 08, 2020)
- Telecom Alert — CBRS Auction Closes; 6 GHz Open Letter; FAA BVLOS Waiver Guide; NPSTC Emerging EMS Technology Report; 911 Location Accuracy Testing Delayed — Vol. XVII, Issue 35 - (Posted On Monday, August 31, 2020)
- Telecom Alert —– FCC Denies Petitions for Stay of 6 GHz Order; Comment Sought on Broadband Mapping; AT&T's E911 Galileo Request Granted; 3.5 GHz Band Auction Update —– Vol. XVII, Issue 34 - (Posted On Monday, August 24, 2020)
- FTC Staff Perspective Paper Offers Key Takeaways on Loot Box Workshop - (Posted On Thursday, August 20, 2020)
- Telecom Alert—9th Circuit Affirms Pole Attachment and Small Cell Orders; DoD Makes 100 MHz Available for Commercial Sharing; NEPA/NHPA Consent Decree; WA Dismisses CenturyLink 911 Outage Complaint; AURA Waiver Request–Vol. XVII, Issue 33 - (Posted On Monday, August 17, 2020)
- Telecom Alert—C-Band Auction Procedures Announced; FCC Denies Reconsideration of $25,000 Land Mobile Fine; Georgia Pole Attachment Bill Signed; 3.5 GHz Band Auction Update; Trump Withdraws Nomination of Commissioner O'Rielly–Vol. XVII, Issue 32 - (Posted On Monday, August 10, 2020)
- Telecom Alert—911 Reliability Certification; Pole Attachment Declaratory Ruling; RF Safety Brief; Pro Forma Transaction Reform; KH Webinar on Dark Fiber—Vol. XVII, Issue 31 - (Posted On Monday, August 03, 2020)
- Washington State AG Settles with Online Platform Over Alleged COPPA Violations - (Posted On Monday, July 27, 2020)
- Telecom Alert—Collocation Amendment; Equipment Fine; T-Band Repeal; Vermont Pole Attachments; FCC Seeks Input on CVAA Accessibility; KH Webinar on Dark Fiber—Vol. XVII, Issue 30 - (Posted On Monday, July 27, 2020)
- Telecom Alert—NEPA Modernization; Fine for Unauthorized Bankruptcy Transaction; 900 MHz Order; NG911 Institute COVID-19 Panel; CA PUC Considers Penalties for Reporting Requirements Non-Compliance –Vol. XVII, Issue 29 - (Posted On Monday, July 20, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.