![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert—DoT Requests Hold on 5.9 GHz Proceeding; FCC Ruling on Duplicative ROW Fees; 2.5 GHz Tribal Priority Window; Cities Vote to Expand Broadband Options; Form 477 Data—Vol. XVII, Issue 46 - (Posted On Monday, November 16, 2020)
- Telecom Alert—FCC Revises Wireless Infrastructure Deployment Rules; $75,000 Fine for USF Violations; Connected Care Pilot Program; Sprint Fined $200 Million for Lifeline Violations— Vol. XVII, Issue 45 - (Posted On Monday, November 09, 2020)
- Telecom Alert — 3.45-3.55 GHz Band Pleading Cycle; Ubiquiti Consent Decree; C-Band Clearinghouse; October Open Meeting; 5.9 GHz Proposal Critics — Vol. XVII, Issue 43 - (Posted On Monday, October 26, 2020)
- Telecom Alert—3.65 GHz Deadline Extension.; RDOF Auction Qualified Bidders Announced; CTIA Supports Verizon's Small Cell Petition; New FCC Headquarters Location FCC Set to Clarify Section 230; Toll Free Call Rules Updated—Vol. XVII, Issue 42 - (Posted On Monday, October 19, 2020)
- Telecom Alert—911 Reliability Certification Settlements; ACHP on Twilight Towers; 3.45-3.55 GHz Band Legislation; Private Line Order on Review—Vol. XVII, Issue 41 - (Posted On Tuesday, October 13, 2020)
- Telecom Alert—–911 Location-Accuracy Petition; 3.45-3.55 GHz Auction; Station Discontinuance Rules; Localities and Utilities Request Rehearing of 2018 Pole Attachment and Small Cell Orders—–Vol. XVII, Issue 40 - (Posted On Monday, October 05, 2020)
- FTC Targets Negative Option Schemes in Two Multimillion Dollar Settlements - (Posted On Monday, September 28, 2020)
- Telecom Alert—–911 Fee Diversion; House Passes Legislation Repealing T-Band Auction; California Classifies 911 Dispatchers as First Responders; RF Safety—–Vol. XVII, Issue 39 - (Posted On Monday, September 28, 2020)
- Telecom Alert-27.1% USF Contribution Factor; Coalition Fight Against NCTA Pole Attachment Petition; ACHP Seeks Comment on Twilight Towers; Trump Nominates Simington to FCC; TCPA Exception COVID-19; KH Webinar 900 MHz Rebanding—Vol. XVII, Issue 38 - (Posted On Monday, September 21, 2020)
- Telecom Alert — Utilities Seek Stay of 6 GHz Order; 3.45-3.55 GHz Order and FNPRM; Tower Violation Consent Decree; LMCC Requests FCC Address Harmful Interference — Vol. XVII, Issue 37 - (Posted On Monday, September 14, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.