Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - Emergency Broadband Benefit Fund; 2.5 GHZ Rural Tribal Priority Window Licenses; IBM Fined More Than $24 Million; Round 2 of COVID-19 Telehealth Program; New FCC Fee Schedule - Vol. XVIII, Issue 2 - (Posted On Monday, January 11, 2021)
- Data Analytics Company Settles with FTC Over Alleged Data Security Violations - (Posted On Wednesday, January 06, 2021)
- 2021 Predictions - Vol. XVIII, Issue 1 - (Posted On Monday, January 04, 2021)
- Telecom Alert - Georgia PSC Pole Attachment Ruling; 2021 Q1 USF Contribution Factor; COVID Relief Package Broadband Funding; CenturyLink Pays $500K Settlement; C-Band Revenues -Vol. XVII, Issue 51 - (Posted On Monday, December 21, 2020)
- Telecom Alert - FCC Approves First 6 GHz Wi-Fi Device; RDOF Winners Breakdown; Annual Report on State 911 Fees; Senate Confirms Simington; C-Band Revenues - Vol. XVII, Issue 50 - (Posted On Monday, December 14, 2020)
- Telecom Alert - CBRS Long Form Applications Accepted; RDOF Phase I Closed; $64,000 Fine for NORS Violations; 2021 Urban Survey Benchmarks; NG911 Legislation Not Likely Until Next Congress; Simington Nomination Moves Forward - Vol. XVII, Issue 49 - (Posted On Monday, December 07, 2020)
- FTC Finalizes Settlement with Sunday Riley Skincare Over Alleged Fake Reviews - (Posted On Thursday, December 03, 2020)
- FTC Finalizes Settlement with Service Provider over Alleged Privacy Shield Misrepresentations - (Posted On Wednesday, December 02, 2020)
- Telecom Alert—Windstream Fined $18K; Pai Announces Departure; FCC Sets Max Pole Attachment Rate for Verizon; ZTE Reconsideration Denied; Comcast to Impose Home Internet Data Cap; Bill to Utilize Unspent CARES Act Funds—Vol. XVII, Issue 48 - (Posted On Monday, November 30, 2020)
- Telecom Alert— FCC Adopts 5.9 GHz Proposal; Rip-and-Replace Report and Order; 988 Location ID Comment Period; Lifeline Rule Waivers Extended; RDOF Auction Update— Vol. XVII, Issue 47 - (Posted On Monday, November 23, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.