Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Brain-Training App Maker to Pay $2 Million to Settle FTC False Ad Claims re: Lumosity - (Posted On Wednesday, January 06, 2016)
- New Year, New Cyber Law - (Posted On Monday, January 04, 2016)
- FTC Issues Enforcement Policy Statement and Guidance on "Native Advertising" - (Posted On Tuesday, December 22, 2015)
- Two App Developers Agree on COPPA Settlement with FTC - (Posted On Friday, December 18, 2015)
- Agreement Reached on Landmark EU Data Protection Reform - (Posted On Friday, December 18, 2015)
- False Advertising Contempt Suit Costs LifeLock $100 Million - (Posted On Friday, December 18, 2015)
- TCPA Amicus Brief; Pole Attachment Legislation; FCC Enforcement; FirstNet Meeting; New FAA Marking/Lighting Standards; Public Safety and Telecom Cybersecurity Summit - (Posted On Monday, December 07, 2015)
- FCC Enforcement; Cybersecurity Information Sharing Act, and LTE-U, Vol XII, Issue 44 - (Posted On Monday, November 02, 2015)
- Article 29 WP Says Safe Harbor Transfers Illegal; Model Clauses and BCRs Under Review - (Posted On Friday, October 16, 2015)
- EU Official Calls for Invalidation of EU–U.S. Safe Harbor Pact - (Posted On Wednesday, September 23, 2015)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.