Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Business Alert: 5.9 GHz U-NIII, New York Pole Attachment Rules, WCS and D Block Construction, USF Funding, FCC Enforcement, Real-Time Text, - (Posted On Monday, June 06, 2016)
- General Data Protection Regulation (GDPR) Publication Starts Countdown to May 2018 Compliance Date for New Privacy Rules - (Posted On Monday, May 09, 2016)
- Special Access Order; EPA Fact Sheet; FirstNet PEIS; 911 Location Accuracy; FCC Open Meeting Agenda; TeleStrategies, Vol XIII, Issue 19 - (Posted On Monday, May 09, 2016)
- Telecom Business Alert – Microwave Enforcement; FirstNet; Cyber Threat Guide; Internet of Things - (Posted On Monday, April 25, 2016)
- National Telecommunications and Information Administration (NTIA) Steps into Internet of Things Debate - (Posted On Thursday, April 21, 2016)
- Special Access; SCADA Enforcement; PSAP Task Force; FirstNet Board and RFP Extension; FCC Form 499Q - Vol. XIII, Issue 16 - (Posted On Tuesday, April 19, 2016)
- Internet of Things; Cybersecurity; 911 Power Outage Rules; FirstNet; LMCC Meeting; New UTC President - (Posted On Monday, April 11, 2016)
- Broadband CPNI, SCADA Hack, NG911 Standards, Lifeline Expanded, Wireless West - (Posted On Monday, April 04, 2016)
- FCC Adopts Broadband Privacy NPRM - (Posted On Friday, April 01, 2016)
- The FCC Continues Privacy Push with Draft Proposal Regulating ISP Customers’ Data - (Posted On Friday, March 11, 2016)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.