Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Business Alert — FirstNet; Pole Attachment Policies; Broadband Experiments; Special Access; Ligado; FERC Cybersecurity Standards - (Posted On Monday, July 25, 2016)
- 5G Rules, IP Transition, Outage Reporting Rules, FCC Mapping: Telecom Business Alert, July 18 2016 - (Posted On Monday, July 18, 2016)
- Telecom Business Alert – NY Pole Attachment Rules, 911 Outage Settlement, TCPA Declaratory Ruling, Clinton on Pole Attachments and Broadband, FCC Filing Fees - (Posted On Monday, July 11, 2016)
- Incentive Auction Update; Foreign Ownership Enforcement; Robocalls; FirstNet Resolutions - Telecom Business Alert - (Posted On Tuesday, July 05, 2016)
- Telecom Business Alert – 24+ GHz Spectrum, Drones, Broadband CPNI, Foreign Ownership NPRM, Arkansas Pole Attachment Regulations. - (Posted On Monday, June 27, 2016)
- State Data Breach Notification Laws – Overview of Requirements for Responding to a Data Breach - (Posted On Thursday, June 23, 2016)
- FAA Paves the Way for More Ubiquitous Use of Drones - (Posted On Wednesday, June 22, 2016)
- Preparing for the EU General Data Protection Regulation: A Checklist for Businesses - (Posted On Thursday, June 16, 2016)
- Telecom Business Alert:Safety of Life at 5.9 GHz; Forfeiture Penalties Adjusted; Cybersecurity Framework; Ligado - (Posted On Monday, June 13, 2016)
- Preparing for EU General Data Protection Regulation: Checklist for Businesses - (Posted On Thursday, June 09, 2016)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.