Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- $195,000 Fine for RFID Violation; Mixed Responses Network Outage Reporting Rules; FAA Drone Advisory Committee; Annual Regulatory Fees – Telecom Alert: September 6, 2016 - (Posted On Tuesday, September 06, 2016)
- Telecom Alert - FirstNet, Mergers and Acquisitions, Part 90 Amendment - Vol. XIII, Issue 35 - (Posted On Monday, August 29, 2016)
- Telecom Alert: August 22, 2016– $1.2 Million Fine for Licensing Violations, Part 90, Incentive Auction, FirstNet, Connecticut Double Poles, 911 Certification - (Posted On Monday, August 22, 2016)
- China's SAIC Seeks Comment on Data Protection Rule as Part of Consumer Rights Initiative - (Posted On Wednesday, August 17, 2016)
- Telecom Business Alert: August 15th, 2016 – Electric Utility Waiver; Municipal Broadband; Rural Tower Rules; Internet of Things; Spectrum Networks Group Petition - (Posted On Monday, August 15, 2016)
- Robocalls, $200k Fine for Wi-Fi Routers, Submarine Cable Outage Rules, Hearing Aid Compatibility - Telecom Business Alert - (Posted On Monday, August 08, 2016)
- FCC Grants Significant TCPA Relief to Energy Utilities and Schools - (Posted On Friday, August 05, 2016)
- Telecom Business Alert – 3.5 GHz; Drones for Utility Repairs; FCC Regulatory Fees; CMRS Rules; Cybersecurity; $106K E-Rate Forfeiture; $40,000 Fine for Interference, - (Posted On Monday, August 01, 2016)
- Shielded—EU Approves Privacy Pact with U.S. - (Posted On Tuesday, July 26, 2016)
- Social Media Activities Continue to Draw Consumers and Consumer Protection Enforcement Alike: Scrutiny Continues - (Posted On Tuesday, July 26, 2016)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.